Content Gating
Strictly age-gated at every level
Entertainment content is defined by the nationally recognised age band classifications already in place for film, television and online content. Children only ever see content rated appropriate for their verified age group — not their chosen age, their verified age.
3–5
Pre-school appropriate only
6–10
U certificate content
15–17
12A equivalent ceiling
Content Categories
What children can watch
Each category is curated independently, reviewed before publication, and updated regularly. No content is algorithmically recommended — curation is human-led, values-driven and age-specific.
Factual content covering science, nature, history, geography, culture and current events — selected for accuracy, age-appropriateness and educational value.
- Educational shorts (under 15 minutes)
- Medium-length features (15–45 minutes)
- Full-length documentaries (45 minutes+)
Age-appropriate comedy content — genuinely funny, entirely clean. Because laughter matters and children deserve comedy that doesn't rely on adult themes.
- Animated comedy
- Live action comedy
Classic and contemporary animation, independently reviewed for age-appropriate themes, values and content. Selected on merit, not commercial arrangement.
- Pre-school animation
- Children's series
- Classic cartoons
A curated cinema library covering animation, adventure, family drama and age-appropriate live action. Every film reviewed against the child's verified age band.
- Animated films
- Live action films
The joy of sport without the betting adverts, the foul language or the inappropriate crowd behaviour. A clean, safe sporting experience.
- Pre-recorded matches and events
- Historical sporting moments
- Live events (moderated stream)
Music, dance, theatre, visual art and cultural programming from around the world — broadening horizons and building appreciation for the full range of human creativity.
- Performing arts
- World music and culture
- Art and design
Content Partnership Intent
Curating the best content from trusted sources
VML Kids is seeking partnerships with content providers whose values align with ours — quality over quantity, child safety over commercial convenience, and genuine entertainment value over algorithmic engagement.
Discovery Kids
Documentary • Science • Nature • History
Discovery Kids' library of factual, educational and entertaining content is an ideal fit for VML Kids' documentary and educational entertainment categories. Their commitment to curiosity-driven content aligns directly with our values.
All age bands
BFI (British Film Institute)
Classic Cinema • British Culture • Film Education
The BFI's curated archive of British and world cinema, combined with their BFI Film Academy educational resources, makes them a natural partner for our Films and Culture categories.
KS3 → KS5
BBC Learning
Curriculum • Documentary • British Culture
BBC Learning and CBeebies content represent some of the highest-quality children's educational entertainment produced in the UK. A formal partnership would bring trusted, curriculum-aligned content directly to VML Kids children.
All age bands
ⓘ Partnership intent only. Formal agreements in development. All content independently reviewed before publication.
Content Safety
No algorithm decides what children watch
Every piece of content on VML Kids is reviewed by a human being before it is made available to children. There is no algorithmic recommendation engine, no "watch next" rabbit hole, and no engagement-optimised autoplay. Children choose what they watch. Adults have already decided it is safe for them to watch it.